This Friday sees the opening of Cadbury World’s newest zone, the 4D Chocolate Adventure, just in time for the Summer. I was lucky enough to get a sneak preview of this exciting new experience and to hear from Gerrard Baldwin, General Manager at Cadbury World.
The new attraction was created after a £4 million investment and hopes to bring more people into the West Midlands.
“The zone will take visitors on an adventurous journey allowing them the opportunity to experience the feeling of diving into a pot of melted Cadbury Dairy Milk chocolate, riding the Crunchie Rollercoaster and taking to the skies in a Cadbury Creme Egg airship piloted by the Caramel Bunny.”
As well as the 4D cinema, the zone features a number of interactive digital games and is run by the 4D Chocolate Adventure Crew – 8 new characters created specifically for this. It offers interest for all ages and is a great addition to Cadbury World showing that the Cadbury brand is “the oldest and still the best”.
Cadbury World is located in Bournville, just a short train ride from the University and offers discounted entry for students with a valid NUS card or student ID equivalent as well as further savings for online bookings and on selected ‘Purple Thursday’ afternoons. For more information, please visit www.cadburyworld.co.uk.